Privacy Policy

When you use our website (“Site” or “School”) we ask you for some personal contact information so we can offer you the best quality service. “Startup Hero” or “we” or “us” are all meant to be the same and shall be read in accordance. We may also use your information to send you marketing material such as our newsletter, which you may unsubscribe at any point.

Your personal information will be held and used, but will not be disclosed to any unauthorized person or body. Where appropriate, we may use such information in carrying out marketing activity. We may also use your submitted business ideas for commercial purposes.

We may share information with selected vendors and business partners with whom we work. This includes companies that offer affinity, frequent-user, and reward programs; and, companies that perform marketing services and other business operations for us (including providing goods and services to our users, as necessary to complete transactions you request). All companies that act on our behalf are contractually obligated to keep all information confidential and to use the customer information only to provide the services we ask them to perform for you and us. We may provide aggregate statistics about our customers, sales, traffic patterns and related site information to reputable third party vendors. We may disclose Personal Information we collect from you if required to do so by law or in the good-faith belief that disclosure is necessary (a) to obey the law or comply with legal process served on us or our affiliates; (b) to protect and defend our rights or property or the rights or property of other users of our Site; or (c) to act in an emergency to protect the personal safety of users of our Site or the public. We may disclose your contact information to registered business partners, traders, wholesalers, the general public, or any other entity or platform, including offline and online, we see fit to globally and publicly advertise and facilitate a purchase or sale or any other commercial activity.

So, what kind of personal information do we collect?

We can’t serve you perfectly without information. Hence, when you use our services there are certain pieces of information we ask for. This is pretty basic stuff – your name, preferred contact details and other relevant information. In addition to this, we also collect information from your computer, phone tablet or other device you’re using to access our services. This can include the IP address, the browser you’re using, and your language settings. There are also situations when we receive information about you from others or automatically collect other information.

Why do we collect and use your personal data?

The main reason we ask you for personal details is a very good one – it’s to ensure you get the best service possible. We also use your personal data to contact you and inform you about our latest deals and special offers that we think would interest you.

How do we share your data with third parties?

There are different parties integrated into our services in various ways for various reasons. There are also other parties that can receive some of your data, which are parties we involve to provide you with our services, financial institutions, advertisers or in some cases governmental or other authorities.

How do we use mobile devices?

We offer apps, which we also collect and process personal data through. This works very much the same way as our website, but they also allow you to use our locations services.

How do we use social media?

The use of social media services may be integrated with our services in various ways, which can involve us collecting some of your personal data or the social media provider receiving some of your information.

What security and retention procedures do we put in place to safeguard your personal data?

We adhere to appropriate and adequate procedures to prevent unauthorized access to, and the misuse of, personal data that we process.

How do we treat personal data about children?

Unless otherwise indicated, you’re only allowed to use our services, if you are over 18 years old. We only process information about children with the consent of the parents or legal guardians or when the information is provided to use by the parents or legal guardian.

How can you control the personal data you’ve given to us?

You always have the right to review the personal information we keep about you. You can request an overview of your personal data by emailing us via [email protected]

Who’s responsible for the processing of personal data on our website and apps?

Eleven Eleven Foundation, registered in Abu Dhabi Global Market Square, under license number 3263, controls the processing of personal data on its websites and mobile apps.

What kind of personal data do we collect?

Ok, so you’re looking for some more specifics. Here’s an in-depth view of the information we collect.

Personal data you give to us. 

We collect and use information that you provide us. We might ask you for personal information, such as First Name, Last Name, Email Address, Phone Number, Address, Business Information, Location, Gender, Age and other General Personal and Commercial information.

If you need to get in touch with our customer service team, or reach out to us through other means (e.g. using social media), we’ll collect information from you there, too. You can also be asked to provide a review to help ensure future service seekers and users get exactly what they’re looking for. We’ll collect information from you included in your reviews, like your display name and avatar if you choose one.

There are also other instances where you’ll provide us with information. For example, if you’re browsing with your mobile device, you can decide to enable us to see your current location or grant access to your contact details – this helps us provide you with the best possible service and experience. You can also open a user account, which allows you to save your personal settings, upload photos, write reviews or benefit from other features only available to account holders.

You can decide to participate in referral programs or sweepstakes, which involves providing us with personal data. In addition to that, you can provide us with feedback or ask for help with using our services.

Personal data you give us about others.

Of course, you might not just be using our services for yourself. In some cases, you can use our services to share information with others. Such information can only be used as described in the offered interface – check the Terms of Use, if you want to learn more.

However, now we should point out that it’s your responsibility to ensure the person or people you’ve provided personal information about are aware that you’ve done so and have accepted how we use their information (as described in this useful privacy policy).

Personal data we collect automatically.

Even if you don’t end up actively entering information, when you visit our websites or apps we automatically collect certain information. This includes your IP address, the date and time you accessed our services, the hardware, software or internet browser you use, and information about your computer’s operating system, like application versions and language settings. We also collect information about clicks and which pages have been shown to you.

If you’re using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics, location details, app crashes, and other system activity. When you enter information, our system registers through which means and from which websites you entered our websites and/or apps.

Personal data we receive from other sources.

It’s not just the things you tell us, though – we might also receive information about you from other sources. These include business partners, such as affiliate partners, and other independent third parties, and anything we get from them may be combined with information provided by you. When you use some of these, you provide the reservation details to our business partner, who then forward your details to us. We also integrate third-party service providers to facilitate payment. These service providers share payment information.

Another example is how we integrate communication services into our platforms and when we do we receive metadata about communication activities (e.g. where you called, who you are, the date and length of the call, etc.). We might also receive information about you to deliver you more relevant advertisements, like additional cookie data made available to us by social media partners. When you link your user account to your social media account, personal data might be shared with us by that social media provider, but only when you don’t mind them doing so.

Why do we collect and use your personal data?

We use the information collected about you for various purposes. Your personal data may be used in the following ways:

1.    Business Idea submissions and inquiry for business advice and consultancy

2.    Customer service

3.    Account facilities

4.    Online groups: We might enable users with an account to join and interact with each other through online groups or forums.

5.    Marketing activities: We use your information for marketing activities. These activities include:

·      Using your contact information to send you news and information about products and services. You can unsubscribe from these marketing communications quickly, easily and anytime – just click on the “Unsubscribe” link included in every newsletter.

·      Based on your information, individualized offers might be shown to you on the our website, in mobile apps or on third-party websites/apps (including social media sites), and the content of the site displayed to you might also be personalized.

·      When you participate in other promotional activities (such as sweepstakes, referral programs or competitions), relevant information will be used to administer these promotions.

F: Communicating with you: There may be other times when we get in touch with you, including by email, mail, phone or text message – which method we choose depends on the contact information you previously shared with us. We also process the communications you send to us.

1.    Market research: We sometimes ask our users to take part in market research. When you’re invited to participate, review the information provided to better understand what personal data is collected and how it used.

2.    Improving our services: We also use personal data for analytical purposes. This is part of our mission to improve our services and enhance the user experience, but can also be used for testing purposes, troubleshooting, and improving the functionality and quality of our services. The main goal here is to optimize and customize our online platform to your needs, making our site easier and more enjoyable to use.

3.    User reviews and other business-related information

4.    Call monitoring: When you make calls to our Customer Service Team, we might use an automated telephone number detection system to connect your telephone number to your existing account – this can help save time for both you and our customer support staff. Our customer service staff still might ask for authentication, which ensures your details are kept confidential. During calls with our customer service team, live listening might be done or calls could be recorded for quality control and training purposes, which includes the usage of the recordings for the handling of claims and fraud detection purposes.

5.    Promotion of a safe and trustworthy service: In order to create a trustworthy environment for you, we might use personal data for the detection and prevention of fraud and other illegal or unwanted activities. Similarly, we might use personal data for risk assessment and security purposes, including the authentication of users and reservations.

6.    Legal purposes: Finally, in certain cases, we might need to use your information to handle and resolve legal disputes, for regulatory investigations and compliance, to enforce the terms of use and terms & conditions of our service, or to comply with lawful requests from law enforcement.

Providing your personal data to us is voluntary. However, depending on the type of service you want to use, we might only be able to provide you with this service if certain personal data is collected.

If we use automated means to process personal data that produces legal effects or significantly affects you, we will implement suitable measures to safeguard your rights and freedoms, including the right to obtain human intervention.

To process your personal data as described above, we rely on the following legal bases:

We rely on the legal basis that the processing of the personal data is necessary for the performance of a contract, specifically to finalize and administer your submission of a business idea or inquiry for business advice. If the required personal data is not provided, we cannot offer our services perfectly, nor can we provide customer service. We also rely on a legitimate commercial business interest to provide our services, to prevent fraud, and to improve our services. When using personal data to serve our or a third party’s legitimate interest, we will always balance your rights and interests in the protection of your personal data against our rights and interests or those of the third party. We also rely where applicable on compliance with legal obligations (such as lawful law enforcement requests). Where needed under applicable law, we will obtain your consent prior to processing your personal data for direct marketing purposes.

If you want to object to the processing set out here and no opt-out mechanism is available to you directly (e.g. in your account settings or emails received) to the extent applicable, feel free to contact [email protected]

How do we share your data with third parties?

In certain circumstances, we’ll share your personal data with third parties.

·      Marketing partners or any partner we deem fit.

·      Your details may be shared with subsidiaries of our corporate family, which act as service providers for us.

·      Third-Party Service Providers: We use service providers to process your personal data on our behalf. This processing is for several purposes, including sending out marketing material or validating the correctness of the email address you provided. Third-party service providers are bound by confidentiality clauses and are not allowed to use your personal data for other purposes than instructed by us.

·      Payment Providers and (other) Financial Institutions: We may share information with relevant financial institutions.

·      Competent Authorities: We disclose personal data to law enforcement insofar as it is required by law or is strictly neceary for the prevention, detection or prosecution of criminal acts and fraud or if we’re otherwise legally obliged to do so. We may need to further disclose personal data to competent authorities to protect and defend our rights or properties, or the rights and properties of our business partners.

·      Business Partners: We work with many business partners around the world. These business partners distribute or advertise our services.

·      Advertising Partners: We share personal data with advertising partners, including your email address, as part of the marketing of our services through third parties (to ensure that relevant advertisements are shown to the right audience).

·      Our group of companies, owners and holding company.

We access communications and may use automated systems to review, scan, and analyze communications for security purposes; fraud prevention; compliance with legal and regulatory requirements; investigations of potential misconduct; product development and improvement; research; customer engagement, including to provide you with information and offers that we believe may be of interest to you; and customer or technical support. We reserve the right to block the delivery of or review communications that we, in our sole discretion, believe may contain malicious content, spam, or may pose a risk to you, business partners, us, or others. Note, all communications sent or received using our communication tools will be received and stored by us.

How do we use mobile devices?

We offer apps for a variety of mobile devices, as well as versions of our regular website that have been optimized for mobile and tablet browsing. These apps and mobile websites process the personal details you give us in much the same way as our website does, and they also allow you to use location services. You may grant us access to your location data or contact details in order to provide services requested by you. When you upload a picture from your mobile device, your picture may also be tagged with your location information. Please read the instructions of your mobile device to understand how to change the settings and enable the sharing of such data or the receipt of push notifications.

We make use of something known as cross-device tracking in order to optimize our services and marketing activities. This may be done with or without the use of cookies. With cross-device tracking, we are able to track user behavior across multiple devices. As part of cross-device tracking, we may combine data collected from a particular browser or mobile device with another computer or device linked to the computer or device from which the data was collected.

In order to optimize the content of our newsletter, we combine the information you have given us from different computers and devices.

Personalized advertisements shown to you on other websites or in apps, can be offered based on your activities on linked computers and devices. You should know that logging out of your user account will not actually mean that you no longer receive personalized advertisements.

How do we use social media?

We use social media in different ways. We use it partly to facilitate the use of our services, but also to promote our them and to advertise, improve and facilitate our own services.

·      Login with your social media account. We offer you the opportunity to sign into our user account interface with your social media account, which saves you from having to remember different user names and passwords for different online services. After you’ve signed in once, you’ll always be able to use your social media account to sign in to your user account. You can decouple these accounts from each other anytime.

·      Integration of social media plugins: We also have integrated social media plugins into our website and apps. This means that when you click on one of the buttons (such as Facebook’s “Like” button) certain information is shared with these social media providers. If you’re logged in to your social media account at the same time, your social media provider may relate this information to your social media account and possibly present your actions on your social media profile to be shared with others in your network.

·      Other social media services and features. We may integrate other social media services (like social media messaging) to interact with us or with your contacts about our services. We may maintain social media accounts and offer apps on several social media sites. Whenever you connect with us through social media, your social media service provider may allow you to share information with us. If you choose to share, you will generally be told by your social media provider which information will be shared. For example, when you login to your user account on our platform with your social media account, certain information (as authorized by you to your social media provider) may be shared with us. This might include your email address, age, or profile pictures saved in your user account.

When you register with our social media app or connect to a social media messaging service without having a user account with us, the information you choose to share with us may include the basic information available in your social media profile (including your email address, status updates and a list of your contacts). We’ll use this information to help provide you with the service you requested.

What security and retention procedures do we put in place to safeguard your personal data?

We observe reasonable procedures to prevent unauthorized access to, and the misuse of, personal data.

We use appropriate business systems and procedures to protect and safeguard the personal data you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal data on our servers. Only authorized personnel are permitted to access personal data in the course of their work.

We will retain your personal data for as long as we deem it necessary to enable you to use our services, to provide our services to you (including maintaining the online user account (if created)), to comply with applicable laws, resolve disputes with any parties and otherwise as necessary to allow us to conduct our business, including to detect and prevent fraud or other illegal activities. All personal data we retain will be subject to this Privacy Policy. If you have a question about a specific retention period for certain types of personal data we process about you, please contact us via [email protected]

How do we treat personal data about children?

The services offered by us are not directed at children under 18 years old. For children younger than 18 years old, the use of any of our services is only allowed with the valid consent of a parent or a guardian. In limited cases, we may collect and use information of children only as provided by the parent or guardian or with their consent. If we become aware that we process information of a child under 18 years old without the valid consent of a parent or guardian, we reserve the right to delete it.

How can you control the personal data you’ve given to us?

We want you to be in control of how your personal data is used by us. You can do this in the following ways:

·      You can ask us for a copy of the personal data we hold about you;

·      You can inform us of any changes to your personal data, or you can ask us to correct any of the personal data we hold about you, though you may be able to make such changes yourself as explained below;

·      In certain situations, you can ask us to erase, block, or restrict the processing of the personal data we hold about you, or object to particular ways in which we are using your personal data; and

·      In certain situations, you can also ask us to send the personal data you’ve given us to a third party.

Where we use your personal data on the basis of your consent, you are entitled to withdraw that consent at any time subject to applicable law. Moreover, where we process your personal data based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal data subject to applicable law.

We rely on you to ensure that your personal data is complete, accurate and current. Please inform us of any changes to or inaccuracies of to your personal data by contacting us immediately.

If you have an online user account, you can access a significant amount of your personal data through our website/apps. Our website/apps generally present you with the option to add, update or remove information we have about you.

If any personal data we have about you is not accessible through our website/apps, you can send us your request at no cost. For any of your requests in regards to this Privacy Policy and to exercise any of your rights or if you have a complaint, you can contact our Data Protection Officer at [email protected]

If you want to object to the processing of your personal data on the basis of legitimate interest and no opt-out mechanism is available to you directly, you can contact us at [email protected]

Who is responsible for the processing of personal data on our sites and how to contact us?

Eleven Eleven Foundation controls the processing of personal data as described in this Privacy Policy. Eleven Eleven Foundation is a private limited liability company, incorporated under the laws of the United Arab Emirates and has its offices at Abu Dhabi Global Market Square, 2427ResCo-work04, 24, Al Sila Tower, Al Maryah Island, Abu Dhabi, United Arab Emirates.

Whenever you use our online services, including our applications, cookies and other tracking technologies can be used in various ways, like making our website work, to analyze traffic, or for advertisement purposes. These technologies are either used by us directly, or by our business partners, including third-party service providers and advertisers we work with.

What’s a cookie?

A cookie is a small amount of data that’s placed in the browser of your computer or on your mobile device. So-called “first-party cookies” are cookies served by the entity operating the domain through which the cookie is served. Our own cookies are therefore “first-party cookies.” In case we allow others to service cookies through our websites and apps, these cookies are so-called “third-party cookies.”

In addition, there’s a difference between session cookies and permanent cookies. Session cookies only exist until you close your browser. Permanent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. We strive to serve cookies or allow the serving of cookies as long as possible.

In addition, other tracking technologies are used which are similar to cookies. These can include web beacons (also known as pixel tags, web bugs, or gifs), tracking URLs, or software development kits (SDKs). A web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request in an app, in an advertisement, or in an HTML email message. Pixels can be used to retrieve info from your device, like your device type or operating system, IP address, and time of visit. They’re also used to serve and read cookies in your browser. Tracking URLs are used to understand from what referring website our websites or apps are used. SDKs are small pieces of code included in apps that function like cookies and web beacons.

All these technologies together are referred to as “cookies.”

How are cookies used?

Cookies are used for different purposes. They allow you to be recognized as the same user across the different pages of a website, between websites, or when you use an app. The types of info that we collect through cookies include IP address; device ID; viewed pages; browser type; browsing info; operating system; internet service provider; timestamp; whether you have responded to an advertisement; the referring URL; and features used or activities engaged in within the website/apps.

Our website and apps use cookies for different purposes:

Technical Cookies: We try to give our visitors an advanced, user-friendly website and apps that adapt automatically to their needs and wishes. To achieve this we use technical cookies to show you our website, to make them function correctly, to create your user account, to sign you in, and to manage your information. These technical cookies are absolutely necessary for our website to function properly.

Functional Cookies: We also use functional cookies to remember your preferences and help you use our website and apps efficiently and effectively. We might also use cookies to remember your registration info so that you don’t have to retype your login credentials each time you visit our site. These functional cookies aren’t strictly necessary for the functioning of our website or apps, but they add functionality and enhance your experience with us.

Analytics Cookies: We use these cookies to gain insight into how our visitors use our services, websites and/or apps. This means we can find out what works and what doesn’t, optimize and improve our websites or apps, understand the effectiveness of advertisements and communications, and ensure we continue to be interesting and relevant. The data we gather can include which web pages you’ve viewed, which referring/exit pages you’ve entered and left from, which platform type you’ve used, which emails you’ve opened and acted upon, and date and time stamp info.

It also means we can use details about how you interacted with the site, like the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use, and the text you enter into various fields. We use analytics cookies as part of our online advertising campaigns to learn how users interact with our website or apps after they’ve been shown an online advertisement. This may include advertisements on third-party websites. Analytics cookies may also be used to enable our business partners to learn if their customers use accommodation offers integrated into their websites.

Commercial Cookies: We use third-party cookies as well as our own to display personalized advertisements on our websites and on other websites. This is called “retargeting,” and it’s based on browsing activities like the destinations you’ve been searching for, the accommodations you’ve viewed, and the prices you’ve been shown.

Consent To Processing Globally.

By providing any Personal Information to us, all users, including, without limitation, users in the Middle East countries and globally, fully understand and unambiguously consent to this Privacy Policy and to the transfer of such Personal Information across international borders in accordance with our standard operations, including the collection, storage, and processing of such information globally.

Eleven Eleven Foundation, registered in Abu Dhabi Global Market Square, under license number 3263. The registered address is 2427ResCo-work04, 24, Al Sila Tower, Al Maryah Island, Abu Dhabi, United Arab Emirates (which you can reach at 00971 2 333 8500). Our email address is [email protected].

If you would like to unsubscribe from our emails, please use our standard unsubscribtion procedures.


The Web is an evolving medium. If we decide to change this Privacy Policy at some point in the future, we’ll post the changes here and update the reference to the effective date to reflect the date of the amendment. By using our Service on or after the effective date of any such amendment, you agree that your use, and any dispute over privacy, is governed by this Privacy Policy, as amended.

All credit/debit card details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties. Eleven Eleven Foundation will not pass any debit/credit card details to third parties. We take appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However, and any of our operated Sites and Schools cannot guarantee the security of any information that is disclosed online. Eleven Eleven Foundation is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.